Driving is a complex and demanding task that requires constant attention, perception and decision making. However, in today’s hyperconnected and multitasking world, drivers are often exposed to various sources of distraction that can impair their driving performance and increase the risk of accidents. According to the National Highway Traffic Safety Administration, approximately 3,000 people lose their lives each year in vehicle crashes caused by distracted drivers. This represents between 8% and 9% of all fatal vehicle collisions on United States roads.

Cognitive distraction is a state of reduced attention to the primary task of driving due to a competing cognitive demand from a secondary task or source. Cognitive distraction can be caused by various factors, such as:

  • Conversation with a passenger or over a phone
  • Listening to a podcast, an audiobook, or music
  • Thinking about personal or work-related issues
  • Emotional stress or mood swings
  • External noise or events

By leveraging neuroscience research for necessary insights on driver behavior Ready Care enables systematic detection of cognitive load using images captured by standard IR cameras and computer vision algorithms. The HARMAN Ready Care cognitive detection software is pre-validated, research-backed and automotive-grade designed to work with standard driver monitoring cameras. The Ready Care product portfolio also provides drowsiness prediction with closed-loop interventions, vital detection, driver activity alerts and more to provide automakers with comprehensive safety features. Download the eBook to learn how Ready Care can help automakers ensure driver focus, detect and classify distraction while bringing safety and comfort to the road.

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